K-State off my watch list til they drop this BullSh*t campaign…
If only there were a masked, teased-haired, purple gloved, cape-wearing cheerleader to get college students to cut their energy usage and start using efficient lightbulbs.
She’s here. And just wait until you see her and her partner’s new logo.
Introducing Kansas State University’s newest mascot…EcoKat!
EcoKat is Kansas State’s “crusader of conservation and fanatic of fluorescent lightbulbs” and she’s here to “make sure K-State stays on the path to green.”
She wears an outfit made of 90 percent repurposed materials, mostly from the athletics department. According to the university’s website, eco-friendly dyes make the get-up “entirely sustainable and recyclable within K-State.”
Joining forces with existing mascot Willie the Wildcat, the pair form the “EcoEnforcers,” who are on a mission to teach students what they can do conserve. Kansas State is hoping to cut energy usage by 15 percent over the next four years.
Incidentally, the EcoEnforcers “E2” logo looks an awful lot like the logos for Glenn Beck’s “E4” solution, unveiled in January, representing enlightenment, education, empowerment and entrepreneurship.
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