Do you want to know:

• How to run for political office?
• How to run a political campaign?
• How to win an election?
• How to be a politician?
• How to deal with the press?

From figuring out if you have what it takes to be a politician, to a winning campaign marketing strategy, political consultant and campaign manager Jay Townsend helps politicians create, run, and win campaigns.

Video 1:

How to Run a Political Campaign: Campaign Strategy

Learn what voters expect candidates to tell them, what every candidate should know before embarking on a political campaign and how to devise a unique campaign strategy that works for your race and jurisdiction. Those who watch this video learn the fundamentals of devising a campaign strategy, factors beyond the control of a candidate, and how to best use the information and tools that you can control.

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Video 2:

How to Run a Political Campaign: Campaign Fundraising

Learn how candidates raise money for a political campaign. There are four different types of donors candidates should solicit, starting with family, friends and relatives. This video also explains in detail other types of donors than can and should be solicited, where to find them and how to ask for money. You also learn seven different tried and true methods of raising money that thousands of candidates have used successfully.

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Video 3:

How to Win an Election: Campaign Marketing

Learn how to use polling and research to discern a coherent and congruent marketing strategy for your political campaign. There are valuable tips on what to do before you poll, how to present your message and rationale to voters, and essential instruction on targeting voters that are part of your election day coalition. Those who watch this video also learn how to develop a catchy slogan that will make you more interesting and voters more interested in you.

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Video 4:

How to Run a Political Campaign: Campaign Budget

Learn how to research and write a campaign budget and cash flow chart. Those who watch this video learn what to spend on overhead, and how to properly budget for polling, websites, television, radio, mail, newspaper ads, telephone calls and door to door campaigns. Also in this video are valuable tips on how to hire and negotiate with political consultants.

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Video 5:

How to Get Elected: Campaign Marketing

Learn how to properly execute your political campaign message on your website, television, radio, and in persuasion mail, newspaper ads and telephone calls. Those who watch this video also receive valuable tips on how to trigger the emotions of voters to make themselves both interesting and compelling public figures. This video also contains several examples of television and radio spots that won elections for obscure candidates as well as national awards.

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Video 6:

How to Win an Election: Earned Media

Learn the do’s and don’ts of dealing with the press in a political campaign. Those who watch this video learn the right way to deal with reporters, get the most out of television and radio interviews, plan and execute a formal announcement of their candidacy. Also in this video are valuable tips on how to prepare for political debates, how to make news and prevent something you once said or did from becoming an embarrassment in the campaign.

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Video 7:

How to Be a Politician: Election Strategy

Learn how to balance the conflicting demands of contributors, interest groups, the press and voters. Those who watch this video see real life examples of how contributors, interest groups and the media made and broke the careers of political candidates, and how you can navigate the minefields that are inherent to political combat. Also in this video are valuable tips on how to keep your campaign on offense and deflect the myriad of missiles that can throw it off course.

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To learn how to win an election, how to run for office, and how to market a political campaign, visit http://jaytownsend.com

To receive a free copy of “The 10 Worst Mistakes Candidates Make” written by political consultant and campaign strategist Jay Townsend, visit http://jaytownsend.com/yours-free-the-10-worst-mistakes-candidates-make