Another day, another social media challenge with potentially murky consequences. If you’re one of the millions of people who recently downloaded FaceApp to take part in the “#FaceApp Challenge” and show the world what you’re going to look like when you’re old and grey, bad news: You may have unintentionally given access to your likeness to malicious actors … to do whatever they want with that content … for life.

What Is FaceApp?

FaceApp first blew up in 2017, when it was downloaded 80 million times, and is now experiencing a renewed level of virality thanks to the challenge. The app uses neural networks to simulate what you will look like as you age⁠—think: adding wrinkles, coloring your teeth⁠—and the challenge is the company’s marketing campaign encouraging you to share the image.

Seems like a fun game, right? Well, as soon as you upload your selfie to the…